Catering finance case study

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When it comes to fast food, here at Johnson Reed the office is split between fish and chips, or pizza. Fortunately, our latest client – Hull’s based Bella Pizza – has a long 15 year history in making some of the best pizzas in Hull, and are now expanding into the fish and chip market by opening a fish and chip shop next door.

We were approached by them to help get equipment finance for a brand new frying range, on a tax-efficient lease. We were able to acquire £30,000 for a frying range and associated catering equipment, with a 10% upfront deposit and the balance over a 36 month period.

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We love working with fish and chip shops. As a staple of the British idea, they are everywhere, and they are wonderful. We are always delighted when a past client of ours comes back at the end of their contract and wants to work with us again.

Sunny’s Plaice, a fish and chip shop based on beautiful Lincoln, came to us 3 years ago looking for equipment finance to pay for a brand new frying range for their shop. After 3 years of successful trading, they have acquired the title to the equipment, and now they are back with plans to expand their business.

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It’s not often we get asked to provide equipment finance for a client with a rich history and a place in the history books, so when we were asked to help The Rock and Sole Plaice, apparently London’s oldest chip shop and tourist attraction… well we couldn’t say no.

Based in Covent Garden – home to many of London’s best known theatres – this chippy has been on Endell Street since the 19th century, and has been a family business since World War 2. With so much character and class, this was one of the jobs we were eager to complete, and to help write another chapter in their history.

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When it comes to food preparation, having sub-standard processing equipment can often lead to sub-standard food, and in some cases can even present a danger to its operators and customers.

So when we were asked by a locally-renowned butchers in Dudley to help provide finance for a new state-of-the-art mincing machine, we knew how important it was that this butcher could get the new equipment needed, and in a timely fashion.

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The Pier Inn is one of Whitby’s harbour front’s gems, known locally for excellent food and a great atmosphere. Based right on the harbour’s edge, The Pier Inn sports 7 cosy rooms to hire, stunning views, and a hearty breakfast – partly thanks to Johnson Reed. Recently we were approached by supplier Brakes Catering Equipment … Read more

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AT LAST!! Common Sense in the Finance Market

Johnson Reed Chip Shop Finance are offering a full range of finance options tailored for the chip shop and take away industry. With the present economic climate combined with the reduced lending from the banks some companies are still finding it difficult to move forward when it comes to financing their new frying range.

Johnson Reed have 15 years of experience in helping companies gain the equipment leasing and hire purchase they need to expand and grow. With the backing of their own funds and access to 13 independent lenders, many of which are none high street names, they can provide maximum flexibility in terms of achieving acceptances and providing very competitive prices that will complement any existing banking relationship. Director, Mark Johnson commented; acceptance rates are currently running at a fantastic 92% and we can have decisions approved within hours!

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When you think of the word Dantes, you might automatically associate it with the word inferno – the famous journey of Dante Alighieri through hell, guided by the Roman poet Virgil. This couldn’t be further from the truth though in describing Dantes at the Halfway House. The only way you could possibly connect this Mediterranean-themed … Read more

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We told you last month about the funbus that we funded for Bucklebury Farm Park in Berkshire. Although it was acquired from a private vendor, our National Accounts Manager on the catering side, David Gadsden, managed to secure a cool £20,000 of our resources for the bus for this popular family venue to use for … Read more

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A recent review of the Kings Head at Yoxford near Saxmundham, Suffolk, said, “Great choice of food, very good quality and value. We visited on a Friday night and there were about 16 of us. Somehow the chef managed to bring our menu choices out all together, that must have taken some doing. The food … Read more

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When you’re a well-established events catering company, you have to keep your standards high. If you’re based in London amidst the stiffest competition around, you have to be better than the rest. And if you have a client portfolio that includes the BBC, Cath Kidston, Innocent Smoothies, Liberty and Universal Studios you have to be … Read more