Introduction
Whether you’ve signed up for the gym as part of a New Year health kick or had a membership for a while, your hard work and effort might not be paying off as much as it could be. In today’s fitness industry, many members are left wondering if they are truly getting the guidance they need to succeed.
The Challenge of Conventional Gyms
According to established fitness instructor, Owen Edwards, the lack of guidance and impersonal approach is where conventional gyms often miss the mark. Many fitness centres passively leave members to “get on with it” regardless of their ability or understanding of the equipment. This approach can lead to less effective workouts and a diminished overall experience for members.
Identifying the Gap in the Market
Having worked in gym environments since 2007, Owen Edwards identified a gap in the market outside of London’s financial districts. He saw a need for a facility with a more hands-on approach; one that offers structured, progressive, and supervised exercise programmes. With extensive experience as an in-house and freelance personal trainer, and after two years of thorough market research in some of London’s most prestigious gyms, Owen returned to Cardiff to pursue his business vision. This is when the innovative fitness concept, The Studio Method, was born.
The Studio Method: A Revolutionary Fitness Concept
The Studio Method refers to the process through which clients “learn to train properly and love to train regularly.” Taking inspiration from some of London’s most prestigious boutique gyms, The Studio is a private members’ training facility that offers outstanding customer service and valuable personal input to training. Unlike conventional gyms, The Studio has no treadmills, cardio machines, TVs, or mirrors. Instead, they champion the value of conventional strength training with free weights and squat racks. This concept is projected to thrive in the affluent proximity of the site.
Leasing Fitness Equipment with Johnson Reed
Owen Edwards approached Johnson Reed to explore leasing options for The Studio’s fitness equipment and various elements of the fit out. This includes items such as weights, apparatus, furniture, changing room lockers, signage, and neon lighting. (Take a look at the site in the gallery below!)
Leasing is a valuable tool for any new start-up business. It allows you to acquire the equipment needed for your operation without immediately parting with a large sum of capital expenditure, thus preserving your cash flow. Whilst many underwriters struggle to secure finance for free weights due to a lack of residual value, Johnson Reed recognise that this equipment is mission critical and brings significant value to your business.
Client Testimonials and Success Stories
“Thanks to Mark and the team at Johnson Reed, we have managed to complete and fully equip our facility to the highest standard. By reducing the initial capital expenditure, we have been able to invest our money into marketing and advertisement campaigns,” Owen Edwards told us. “Excellent customer service is one of our highest regarded attributes here at The Studio. The standards set by Mark and the team at Johnson Reed are something to aspire to.”
The Studio’s Services and Future Plans
The Studio not only focuses on group classes and personal training but also aims to offer additional services such as spin, yoga, and physio facilities by the end of the year. Before joining any of these classes, however, clients must undertake the Foundation Course. This course ensures they learn their lifts with the right technical proficiency, giving them the baseline knowledge to work out safely and effectively.
Last month, The Studio hosted several open days and free sessions to spark interest amongst potential members. The feedback received was extremely encouraging. If the “soft launch” is anything to go by, it looks like The Studio Method will be very popular in Cardiff indeed!
For more information on innovative fitness concepts and how to optimise your training regimen, visit our website. Additionally, check out this informative resource on health and fitness trends for further insights into modern fitness practices.
By choosing a proactive and client-focused approach, The Studio Method sets a new standard in gym training, ensuring that every member receives the guidance and support they need to thrive.
