From the ordinary to the extraordinary, find the finance your business needs.
Any kit, any sector
Agile flexible funds
Fluid equipment finance
Finance the unexpected quirky items
Hit the ground running
Finance your annual bull
Free up equity from your assets
Offer your clients our tailored financial solutions.
Any kit, any sector, you want to sell more, we can help you do it
Discover the right funding solutions and be indispensable to your clients
Imaginative, accessible finance for business thinking bigger.
Hotels, bars, restaurants, Pubs, Fast Food and more…
Taking your fitness facility to the next level
Fit-out finance to transform your business
From software to hardware, keep your tech-team happy
Spearheading soft play finance since 2004
Pioneering chip shop finance for over 25 years
Experienced franchise finance facilitators
Sustainable finance for your investment
Now with easy, internal sign offs
View the 20 other sectors we work with daily
Watch and read about our latest developments from the world of finance.
Helpful articles to improve your business
Watch and learn about our happy customers
Our guides to leasing in your industry
Tutorials to support your business
Pioneering flexible finance since 2005, Johnson Reed can find the solution you need.
The story behind common sense finance
Meet the passionate people of JR
EyeCare Merry Hill sees clearly with JR’s fit-out finance. EyeCare, Merry Hill is an independent eye care provider combining the need of excellent care in optometry alongside luxury wear allowing patients to have an experience like no other. Our fit-out finance team visited the brand new site, located conveniently in the well-known Merry Hill Shopping … Read more
One Stop Shop Opens In The Heart of The Black Country. Located on Highfields Road in Bilston, the store opened its doors to customers who were greeted with a beautiful fit-out from Store Equip Ltd which took only a matter of hours! With JR’s finance, this one-stop shop is complete with all the necessities … Read more
Community creatives of Battersea embrace JR’s quirky finance. In the shadow of the towering chimneys of Battersea Power Station lies the historic Battersea Arts Centre, a place with a radical history, inclusive spaces where communities, artists and audiences can creatively connect. A space which holds the world’s first Relaxed Venue. Aiming to embed inclusivity, accessibility … Read more
Birmingham’s Historic Jewellery Quarter’s Latest Addition: Morrisons Daily. Located on Great Hampton Street, just across from the University of Law, the new Morrsions Daily is packed to the brim with all your necessities and beyond! Using JR’s finance, the Morrisons shelves are not only stacked with great deals and fresh produce, but their in-house … Read more
Helping business owners achieve their dreams is a second-nature to us, which meant supporting Lauren in her goal of opening her own gym, and at 23 years old, was music to our ears. Personal trainer, Lauren has wanted to own a gym since the age of 14, and has been inspired by the various gyms … Read more
With the nation eagerly awaiting the return of gyms, we have been supporting business owners in their expansion and growth throughout the sector. We are pleased to have supported well-known franchise, Énergie Fitness, in their latest expansion into Hampton Hill, Wolverhampton and Sandhurst, providing our expert financial services and being able to secure gym and … Read more
Milton-Keynes-based Thrift Farm wanted to add an outdoor area to accompany new animal paddocks and barns to keep young visitors entertained and engaged. The outdoor play area extends the options for visitors and makes it a better overall attraction for the area. Thrift Farm has been supporting adults with learning difficulties for over 40 years … Read more
With other locations across South Yorkshire, Pete Eyre decided to expand his range of sports clubs and bars to include one in Rotherham, with some help from Johnson Reed. Pete wanted to create a sports bar with a full offering, including a pool hall, multiple TV screens, an external terrace with screens, as well as … Read more
Sarah Vanstone had dreams of opening a unique health food business in Colindale. However, she needed extra funding, and we were happy to help… At home with her newborn, Sarah Vanstone came up with the idea of a visionary, clean-lifestyle smoothie café in a great location with no competitors. Her business would be the first … Read more
Offering a fusion between gymnasium, dance, circus and martial arts, Gym City champions ‘the new way to train’; providing a range of ‘unconventional’ fitness classes such as MMA, Muay Thai boxing and pole fitness. The gym is set to host the biggest range of state-of-the-art fitness equipment in any Derby gym to appeal to every member’s training preferences.