Sell more. More often.

Become a JR Champion
Secure more sales
Shorten the sales cycle
Increase order value
Promote return on investment
Reduce credit risk and improved cashflow

Power your sales with flexible, intuitive leasing and finance

You know your product inside out. We know funding options inside out. It’s a match made in heaven. With so many different ways to support your customers in financing their investment, and all the support you need on-hand to shape irresistible deals tailored to their needs, just imagine the possibilities.

With our ability to cater for so many diverse business needs, no wonder so many of our introducers go on to become a JR Champion – sales people who love the Johnson Reed model and always come to us first.

Becoming a JR Champion lets you offer your clients all kinds of deliciously attractive financial benefits:

Get things moving

Because it removes cashflow restrictions, finance can let your customers push the button today

Independent funding

It won’t affect any of their existing bank or credit relationships

(Almost) instant access

Finance can be available within 2 hours


Tailored deals

From special interest rates to maximising the tax advantages of leasing, we’ll help you create their ideal deal

Incentives and training included

And everything is bundled into one simple direct debit

Fixed monthly payment

So they can confidently plan their budget

We don’t do out of the box finance, so you can provide prospective customers with a wide array of attractive fully tailored options to help seal the deal. From sourcing the best loan terms to presenting them with options they may not have even considered, the more you share with us the easier it is for us to help – and leave you, your customer, and their accountant smiling.

Because JR Champions are such an important part of our business we’ve developed a unique tailored reward scheme to make life easier and more lucrative for you. The Johnson Reed card scheme allows you to build-up credit balances to use against any form of goods or services – or benefit from our entertainment packages. It’s simple. The more introductions you make, the more you’ll be rewarded.

When we say we’ll make it easy for you, we mean it. We offer bespoke training to our Champions on everything from business finance techniques to how get even more out of our calculator tools. The more you know, the more we can help your clients to buy more easily and more often. Training sessions can be provided on an individual, or group basis and are proven to get sales teams’ creative juices flowing.


We can even give you support with advertising all these finance options to your customers, from your own personalised loan calculator to embed in your website to promoting leasing and finance rates that are tailored to your business and products.

We’ve got a wealth of in-house marketing support for you to draw on, including support with writing and designing personalised leasing flyers.

If a bespoke finance page on your website could make all the difference, we can help you write, design and develop the perfect thing. Take a look at this example page to see what we could do – with our permission all this content can be used as is if you wish.

See why other introducers choose Johnson Reed

“Keeping business ready IT systems efficient usually means a significant investment every few years. My clients often prefer to spread this cost but struggle because many lenders like banks won’t see beyond the nature of the asset and its residual value. This is Johnson Reed’s speciality. They prioritise the business case and don’t cherry pick strong clients or more tangible kit. They fund whole projects with all the soft costs like software, cabling, my time, data migrations etc.. They keep the process simple and this allows me and my customers to focus on implementing the best solution.”

Ceri, Cloud Zero

Become an introducer

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