soft play

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Business partners Latif Dal and Rick Gwilliam put together a comprehensive plan that runs through the details of why their new start Play Centre will be a success – these chaps have done their homework!

When they requested some assistance it was an easy decision for Johnson Reed. Located in a village with small competition and massive opportunity, they negotiated good terms with the landlord of up to 6 months free rent for a 8,000 sqft. unit, with a 15 year lease in a key location in town next to Tesco and the main train station.

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The Run and Jump indoor play centre is a new and exciting children’s soft play arena based in Wigan. Set up by Regan and Steve, the centre caters to children from the ages of 0 – 12, and promises a fun-filled, clean, and safe environment.

Open 7 days a week, the centre boasts a 4 metre, 3 lane wavy slide, ball shower, Astro glide, plus a lot more! For the more sports-minded, there is also a football and basketball court available, and even a separate toddler play area for under 4s. They group have also started offering birthday parties and events for groups of kids, and even organise the booking of themed mascots from a local business! For the patient parents, there is also a cafe for drinks and free wi-fi.

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Having successfully established his brand in Ruswarp, near the North Yorkshire seaside town of Whitby, Brian Moore has taken the plunge to open a second Mini Monsterz site, in Scarborough. He tells Indoor Play why now is the right time to expand and why he went back to previous partners to help facilitate the new site

When Little Hoppers closed its doors in Scarborough in April, it was the second of the town’s indoor play areas to shut in 12 months. Located in an industrial estate on the edge of the sleepy seaside resort, the 9,000 square foot facility was taken over on a 20-year lease and re-opened after a significant cash injection as the second in the Mini Monsterz stable of family entertainment centres.

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If you’re thinking of launching a new children’s play centre, make sure you come to Johnson Reed first. We know all the ins and outs of the soft play sector, and we can advise on the best soft play equipment finance available on the market. That’s what the Purple Monster Play Centre did recently in … Read more

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A client of ours is a leading supplier of soft play products. Things like multi-piece brick kits that help kids to stack, count, throw, lift, construct and build. Or themed soft play balls, on the largish size at 700mm diameter. Or ball pool balls. Do you know you need at least 2,000 balls to fill … Read more

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Yes, the secret’s out. Were going soft in our old age. We’re sinking in softness. We have a distinct soft spot for childrens’ needs, and we’re a bit soft in the head when it comes to software. But no one can accuse us of being a soft touch when it comes to getting the best … Read more

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No Indoor Play reader will have been unaffected by the economic uncertainty that envelopes the nation. We ask Johnson Reed’s Mark Johnson for his take on the UK finance scene and how this is impacting indoor play operators What is the state of play finance wise in the UK and how is it affecting the … Read more

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It’s far from child’s play when you decide that your dream business is going to be a kids play centre. The owners of Bizee Kids Indoor Adventure Play and Party Centre in Wigan decided that they wanted to do things properly. And that meant some heavy investment in suitable soft play equipment. After all, when … Read more

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We love the diversity of businesses that we get involved with at Johnson Reed. So when we discovered Manchester’s Play Factore, we added another venue to our wish list of soft play centres that have sprung up around the country, thinking, why didn’t places like this exist when we were young? Dubbed the ‘eighth wonder … Read more

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Johnson Reed has joined forces with Indoor Play, the website and magazine for the indoor play sector, to promote the concept of asset finance to their 1,600 play operator and supplier subscribers around the country. Indoor Play have said “We all know the challenges one faces when talking to UK banks, but if they don’t … Read more